The recipient must redeem the gift card to their own Amazon account balance.
As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options. how to buy amazon prime membership as a gift
The current standard method to gift a Prime membership is to purchase an for the exact amount of a yearly subscription and instruct the recipient to apply it to their membership costs. Standard Method: Gifting via Amazon Gift Card The recipient must redeem the gift card to