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The authors identify complex "push" and "pull" factors driving the growth of this industry: [PDF] Health, Tourism and Hospitality by Melanie Smith
: Unlike medical tourism, which is often reactive to illness, wellness tourism is proactive, involving activities like yoga, meditation, healthy nutrition, and pampering. Tourist Motivations and Trends Health and Wellness Tourism Melanie Smith LГЎszl...
: They define wellness as a subjective and perceptual state that is inherently multidimensional. The authors identify complex "push" and "pull" factors
