: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .
Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users.
: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors.
Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic