Grocery Shopping Buy Now Pay Later < 90% DIRECT >

consumers have reported using BNPL services compared to only 29% of baby boomers.

: Major retailers like Walmart have integrated BNPL options (e.g., Affirm, Afterpay) directly into checkout and self-checkout systems. Impact on Consumer Behavior Afterpay Walmart Groceries grocery shopping buy now pay later

The adoption of for essential goods like groceries has surged as a response to rising food prices and economic strain. While traditionally used for discretionary items like electronics or fashion, nearly one-third of BNPL users (29%) now report using these services for grocery shopping, a figure that rises to 38% among Gen Z consumers. Market Trends and Adoption consumers have reported using BNPL services compared to