Givenchy Beauty House Script Info

: Participation in three fashion shows rewards the 4G Cap , encouraging players to experiment with avatar customization.

: A scripted area where players must dance for 600 seconds (10 minutes) to earn the Irresistible Backpack . GIVENCHY BEAUTY HOUSE SCRIPT

: A central hub where players can apply digital makeup inspired by real Givenchy products, such as the Le Rouge lipstick line. : Participation in three fashion shows rewards the

This digital "Beauty House" was part of a broader campaign to captivate younger audiences through and interactive experiences. By bridging the gap between luxury fashion and gaming, Givenchy effectively increased brand awareness and purchase intent for its physical beauty products, such as its signature lipsticks. such as its signature lipsticks.