In game production, producing a feature is a multi-stage process that moves from abstract vision to a functional, polished part of the player experience . This cycle is managed by a , who ensures the feature flows efficiently through the "pipeline" by coordinating between designers, artists, and engineers. The standard process for producing a game feature includes:
: The process begins with identifying a need—either from the core game design, market research, or player feedback. Producers and designers evaluate how the feature fits the "70/20/10" rule: 70% proven mechanics, 20% evolved versions of existing ideas, and 10% pure innovation. Game Development and Production
: Artists and animators create the visual models and animations. Audio : Sound designers add sound effects and music cues. In game production, producing a feature is a