: To combat consumer re-evaluation of household budgets, major platforms are consolidating and launching hybrid, ad-supported tiers to ensure sustainable growth. Market Performance Highlights (2024-2025) Performance Highlights OTT & Streaming
Experienced a 17% decline in 2025 due to regulatory bans on transaction-based "money gaming," though in-app purchases rose 15%.
: Advertising is set to become the powerhouse of global growth, with revenues expected to surpass consumer spending by US$300 billion by 2029 . Internet advertising is growing at a rapid CAGR of 15.6%.
Recorded all-time high theatrical revenues in 2025, driven by record ticket prices and successful releases, despite declining satellite rights values. Perspectives: Global E&M Outlook 2025–2029 - PwC
Linear TV is declining globally, though it remains a leading medium in India with 745 million weekly viewers.