Research into a decade of film and TV (2010–2020) reveals that characters aged 50+ constitute less than 25% of all personas in blockbuster movies.

: Within the 50+ age bracket, male characters significantly outnumber females, making up 80% of film roles.

According to studies from the Geena Davis Institute , mature women are often relegated to one-dimensional archetypes:

: Female characters over 50 are four times more likely than men to be portrayed as senile, and twice as likely to be shown as physically unattractive or "frumpy".

: One study found that female characters over 40 dropped from 20% in 2015 to 14% in 2022. In 2023, only three movies featured a woman aged 45 or older in a leading role, compared to 32 films for men in the same age group.