All video content has been unified under the Reels format to compete with short-form video trends, with video watch time growing by double digits.
Over 50% of the feed is now curated by AI Discovery rather than strictly by "friends and followed accounts".
3.07 billion (projected to reach 3.15 billion by end of 2026). Daily Engagement: 68.7% of monthly users log in daily.
Facebook.com: 2026 Strategic Platform Overview Facebook remains the world's largest social media platform as of early 2026, with approximately and 2.11 billion daily active users (DAU) . While growth has plateaued in North America (0.3%), the platform continues to expand in emerging markets, led by India with over 383 million users. In 2024, Meta reported $164.5 billion in total revenue , with advertising accounting for 97.3%. Core Platform Metrics (2025-2026)
Meta is heavily pushing "Professional Profiles" for creators, allowing personal accounts to access monetization tools previously reserved for business pages.
Approximately 33 minutes per day per user.
Facebook is undergoing a fundamental transformation into an "AI-driven discovery engine":
All video content has been unified under the Reels format to compete with short-form video trends, with video watch time growing by double digits.
Over 50% of the feed is now curated by AI Discovery rather than strictly by "friends and followed accounts".
3.07 billion (projected to reach 3.15 billion by end of 2026). Daily Engagement: 68.7% of monthly users log in daily.
Facebook.com: 2026 Strategic Platform Overview Facebook remains the world's largest social media platform as of early 2026, with approximately and 2.11 billion daily active users (DAU) . While growth has plateaued in North America (0.3%), the platform continues to expand in emerging markets, led by India with over 383 million users. In 2024, Meta reported $164.5 billion in total revenue , with advertising accounting for 97.3%. Core Platform Metrics (2025-2026)
Meta is heavily pushing "Professional Profiles" for creators, allowing personal accounts to access monetization tools previously reserved for business pages.
Approximately 33 minutes per day per user.
Facebook is undergoing a fundamental transformation into an "AI-driven discovery engine":
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