: Evaluating business-level strategies, corporate-level directions, and international expansion.
: This edition specifically tackles fast-moving topics like internationalisation and innovation . Product Details Publisher : Prentice Hall / Pearson Education . Print Length : Approximately 878 pages. Exploring Corporate Strategy: Text & Cases (8th...
The text is structured to guide readers through the entire strategic process, from initial analysis to final implementation. Key chapters include: : Evaluating business-level strategies