The strategy of downplaying OxyContin's addictive potential by lying to the FDA and doctors.
The Sacklers achieved their goal of becoming one of the richest families in the world, but at the cost of nearly 500,000 lives and the permanent removal of their name from the world’s great museums. Where to find the book El Imperio Del Dolor Patrick Radden Keefe epub
The use of medical journals and ostensibly "independent" publications to promote pharmaceuticals. El Imperio Del Dolor Patrick Radden Keefe epub
I. Introduction
Development of "direct-to-physician" marketing, influencing doctors through peer-to-peer selling. El Imperio Del Dolor Patrick Radden Keefe epub
Start with the contrast between the Sackler name on the walls of prestigious institutions (The Louvre, Met, Oxford) and the devastation of the opioid crisis.
Available at Penguin Random House and Amazon .