Easton's hockey dominance truly began in 1990 when they signed to a $2 million endorsement deal. Switching from his traditional wood Titan to the Easton HXP 5100 Aluminum
The Legacy of the Easton Hockey Stick: From Aluminum to Synergy easton hockey stick
Within two years of its debut, Easton's market share in the NHL reportedly jumped from 40% to nearly 60%. Iconic Aesthetics: The Easton's hockey dominance truly began in 1990 when
, "The Great One" validated a technology that many were skeptical of at the time. These aluminum sticks offered unprecedented stiffness and durability, effectively beginning the slow decline of the wooden hockey stick in the NHL. The Synergy Revolution easton hockey stick