This "hit" or download failure usually happens because of how browsers interpret data from Amazon’s servers:

Are you seeing this file as a trying to get music, or as a seller looking at a business report? Downloading order reports, .txt file instead of .csv

Imagine you’ve just purchased your favorite new album on Amazon and you’re eager to save it for offline listening. You click the download button, but instead of the expected music file, your computer saves a file ending in .

If you were trying to download music but got a text file instead, you can usually fix it by right-clicking the file and selecting then choosing your media player. Alternatively, ensure you are downloading via a desktop browser rather than a mobile link, which often resolves format errors.

For those selling on Amazon, "download hits" often refers to reports. When a seller requests an order or traffic report, Amazon generates a "flat file," which is a .txt document that can be opened in Excel to see which products are getting the most views or "hits". How to Fix It