Donвђ™t Make Me Think, Revisited: A Common Sense ... -

He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.

The next morning, Steve started "Revisiting" his design with a common-sense lens: Don’t Make Me Think, Revisited: A Common Sense ...

He made the "Checkout" button large, green, and exactly where a thumb expects it to be. He imagined a user being blindfolded, spun around,

He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar. The next morning, Steve started "Revisiting" his design

"That was easy," she shrugged. "I didn't even have to think about it."

Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."