The "Zumba effect" helped Don Omar and other Latin artists like Daddy Yankee ("Limbo") and Pitbull reach diverse global audiences who might not have otherwise listened to reggaeton. The high-tempo beats were found to be perfect for the dance-based aerobic workouts that define Zumba Fitness .
With roughly 12 million participants in Zumba classes weekly at the time of the deal, Don Omar saw the platform as a way to ensure millions of "hits" for his music through live classroom engagement. Don Omar Zumba
Released in October 2012, the song was specifically written as a tribute to the movement. The "Zumba effect" helped Don Omar and other