Domino's provides extra oregano and chili flakes as a calculated marketing tactic designed to maintain top-of-mind brand awareness. These sachets act as visual triggers in refrigerators, encouraging future purchases through behavioral psychology principles like the endowment effect and reciprocity. For a detailed breakdown of the psychology behind this strategy, read the article at Medium .
Domino's provides extra oregano and chili flakes as a calculated marketing tactic designed to maintain top-of-mind brand awareness. These sachets act as visual triggers in refrigerators, encouraging future purchases through behavioral psychology principles like the endowment effect and reciprocity. For a detailed breakdown of the psychology behind this strategy, read the article at Medium .
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