Selecting the right channels (e.g., social media, display ads, video pop-ups).
Professionals in this field can expect varied compensation based on experience and region. For instance, in India, the average annual salary for a media planner and buyer with one year of experience is approximately . Top roles can reach up to ₹9.35 Lakhs per year. digital media planning and buying training
Aligning creative content with chosen digital formats. Selecting the right channels (e