Did Dell Buy Alienware ⇒ < Ultimate >

Alienware became a wholly owned subsidiary of Dell. This allowed the brand to retain its unique "alien-themed" design and marketing identity while gaining access to Dell’s massive supply chain and purchasing power.

Today, Alienware remains Dell's premier gaming brand, producing some of the industry's most powerful RTINGS laptops and desktops. did dell buy alienware

Alienware lacked the resources for massive expansion; Dell provided the logistical infrastructure to scale the brand worldwide. Integration and the "XPS" Conflict Alienware became a wholly owned subsidiary of Dell