Guide — Diamond Jewellery Buying

: Diamonds are graded from D (colorless) to Z (light yellow). For the best value, consider "near-colorless" grades like G or H, which look white to the naked eye but cost less than D-F grades.

Buying diamond jewellery can feel overwhelming, but focusing on the "4Cs" and a few practical shopping tips will help you find the best value for your budget. 1. Master the 4Cs of Diamonds diamond jewellery buying guide

Created by the Gemological Institute of America (GIA) , these four factors determine a diamond's quality and price: : Diamonds are graded from D (colorless) to Z (light yellow)

: Often considered the most important "C," cut determines how well a diamond sparkles. An "Excellent" or "Ideal" cut can make a diamond look larger and more brilliant. diamond jewellery buying guide