Depending on where you obtained it, the archive likely contains one of the following:
Smaller zip files may contain configuration files (like .ini files) or redistributable installers (like DirectX or Visual C++) intended to fix startup crashes. Security & Usage Guidelines 2 save files for NFS Payback | EA Forums - 9505620 Datoteka: NFS Payback.zip ...
Some larger zip archives contain compressed versions of the full game, often including DLCs and pre-applied fixes. Depending on where you obtained it, the archive