Two dominant female voices who were essential to the "urban" music explosion of the late 2010s.
This paper explores the cultural and industrial significance of the performance by Daddy Yankee , Bad Bunny , Natti Natasha , and Becky G at the 2018 Billboard Latin Music Awards . I. Introduction: A Global Phenomenon Two dominant female voices who were essential to
The original version of was released on January 18, 2018 , and quickly became a global sensation, fueled by the viral #DuraChallenge on social media. By the time of the 2018 Billboard Latin Music Awards in Las Vegas on April 26 , the song had already topped charts in 14 countries and solidified Daddy Yankee as a revitalized leader of the reggaeton genre. II. The Performance as a Debut Event Introduction: A Global Phenomenon The original version of
The group performed in "shiny outfits" and delivered high-energy choreography that mirrored the vibrant, 90s-inspired aesthetics of the song's official music video. The Performance as a Debut Event The group
The live performance at the served as the high-profile world premiere of the remix. While the original was a solo track, this performance introduced three major collaborators: Bad Bunny: Representing the burgeoning Latin Trap movement.
