In prehistory, creativity was the ultimate "niche." It allowed a physically unremarkable primate to dominate the planet by offloading biological limitations onto technological and cultural innovations.
Around 70,000 to 50,000 years ago, humans underwent what many call the "Upper Paleolithic Revolution." While our physical brains had been roughly the same size for much longer, our behavior shifted. We began using —the ability to let one thing represent another. This allowed for: Creativity in Human Evolution and Prehistory
(like the "Lion-Man" or Venus figurines) In prehistory, creativity was the ultimate "niche