Consumer Behaviour In Tourism, Second Edition Access

Detailed models and determinants of how consumers choose tourism products.

Every chapter concludes with discussion points, essay questions, and exercises designed for undergraduate students in tourism management. Structure and Content The text is organized into six primary parts:

The core text for is authored by John Swarbrooke and Susan Horner . Published in 2007 by Butterworth-Heinemann (an imprint of Elsevier ), this 444-page volume is widely regarded as a foundational resource for understanding how and why tourists make purchase decisions. Key Features of the Second Edition Consumer Behaviour in Tourism, Second Edition

Further explores national and cultural differences in consumer behavior and the psychological process of destination image and choice.

Exploration of "green" consumers, postmodernism, and research agendas for the future. Detailed models and determinants of how consumers choose

Includes dedicated sections on the impact of terrorism on the tourism market, the rise of no-frills (low-cost) travel, and the influence of the internet on tourist behavior.

You can find the physical or digital book through retailers like Amazon or Elsevier. Note that while this second edition is a classic, newer editions (up to a 4th edition) are also available with updated pandemic-related data. Consumer Behaviour in Tourism Second edition Published in 2007 by Butterworth-Heinemann (an imprint of

Definitions, history of tourist behavior, and general consumer behavior concepts.