Structured to link directly to the CIM professional syllabus of that period.
Originally included access to "MarketingOnline," a dedicated learning interface for CIM students. CIM Coursebook 06 07 Marketing in Practice (Cha...
Features independently reviewed text and guidance specifically for exam success. Structured to link directly to the CIM professional
The book is an official study guide published by Butterworth-Heinemann (an imprint of Elsevier) for the Chartered Institute of Marketing (CIM) professional qualifications . Core Book Details Author: Tony Curtis Edition: 1st Edition / 2006-2007 Edition Publication Date: June 15, 2006 ISBN-13: 978-0750680080 Format: Typically a 400-page paperback Key Features The book is an official study guide published
Covers foundational marketing concepts such as the 7Ps of Marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence) as practiced in professional environments. CIM Coursebook 06/07 Marketing in Practice
This coursebook was specifically designed to support students taking the exam during the 2006-2007 academic year. It includes: