"" is a standout 2016 single by Cuban urban artist El Chacal (Ramón Lavado Martínez), marking a significant moment in the Cubaton (Cuban Reggaeton) genre. Music Video & Production
: The track was produced by a collaborative team including Roberto Ferrante , Jay Simon , and the renowned Cuban production house La Oficina Secreta . "" is a standout 2016 single by Cuban
: Chacal uses lyrics to bridge different Cuban social groups, referencing both the " mikis " (associated with a more polished or "preppy" lifestyle) and " reparteros " (associated with urban, street-level culture). : The song was written and composed by
: The song was written and composed by Ramón Lavado Martínez (Chacal) alongside Osmany Ernesto Espinosa Morales . Song Meaning & Themes The official music video was directed by and
The song explores themes of and the modern obsession with social media.
: The lyrics describe a woman who loves being the center of attention, specifically enjoying the act of posing and being filmed—a direct nod to the "flash" of cameras and the digital era of self-promotion.
The official music video was directed by and released on August 5, 2016 , through the Planet Records label.