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The track's lean runtime of just 1 minute and 37 seconds was tailor-made for the TikTok era, where a snippet of the song garnered over 13 million plays before the official release even dropped.
The song takes its title from American superstar , whom Central Cee mentions flirtatiously in the opening verse: "Somebody tell Doja Cat, that I'm tryna indulge in that" . However, the track's most viral—and controversial—lyric is the opening line of the chorus: "How can I be homophobic? My b*tch is gay" .
The music video for "Doja" was directed by of Lyrical Lemonade , marking the first time the renowned American director worked with a UK artist. The video’s vibrant turquoise aesthetic and Bennett’s signature fast-paced editing style were instrumental in the song's crossover appeal in the U.S. market. Chart Performance and Streaming Records
The lyrics also touch on his identity as a converted Muslim, noting that he and his "brothers" prioritize Eid over Christmas. A Historic Music Video Collaboration
Central Cee later explained on Genius that the lyric is literal: his girlfriend is bisexual.
"Doja" was an immediate success, debuting at on the UK Singles Chart and reaching number one in New Zealand and Greece. Achievement Spotify Record Most-streamed UK rap song in history (over 470 million) Instagram UK Debut Peaked at #2 on the Official UK Singles Chart Official Charts Global Reach Debuted at #19 on the Billboard Global 200 Billboard Awards Video of the Year at the 2022 MOBO Awards Songfacts
He used the track's platform to denounce homophobia as "weird" and noted that while anti-gay prejudice is often "embedded in the culture" of rap and the "hood," he is firmly against it.
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