: Platforms are moving toward a mix of Subscription Video On Demand (SVOD), Advertising-based Video On Demand (AVOD), and shoppable streaming.
Engagement strategies are shifting to combat "subscription fatigue" by focusing on deep community and fandom. 2025 Digital Media Trends | Deloitte Insights
The traditional boundaries between different media types are blurring, with a heavy emphasis on personalizing the consumer experience.
: Advertising revenue for creator-driven platforms like TikTok and YouTube is projected to surpass that of traditional media, as creators function as full-scale media businesses.