: Proponents claim it can increase close rates to 40%, compared to the ~5% average of traditional methods.
"Buying Facilitation" is a sales methodology developed by Sharon Drew Morgen that shifts the focus from "selling a product" to "facilitating the buyer's internal decision process". 🎯 The Core Philosophy buying facilitation
: Buyers live in complex internal systems (politics, rules, stakeholders). They cannot buy until they figure out how to manage the disruption a new purchase will cause. : Proponents claim it can increase close rates