Buy Volkswagen -
In the early 2000s, the automotive world witnessed a saga that sounded more like a high-stakes financial thriller than a business expansion. It began with Porsche, then a small but incredibly profitable sports car manufacturer, setting its sights on the giant Volkswagen Group . The David vs. Goliath Strategy
Today, the relationship remains a "messy affair": Volkswagen owns the Porsche car brand, but the Porsche family's holding company (Porsche SE) still holds the majority of voting rights in Volkswagen. Porsche: The Hedge Fund that Also Made Cars - Priceonomics buy volkswagen
The goal was simple but audacious: for the small sports car maker to buy its massive supplier , Volkswagen. The Short Squeeze of the Century In the early 2000s, the automotive world witnessed
Led by CEO Wendelin Wiedeking, Porsche began quietly accumulating Volkswagen shares. By 2008, Porsche had secretly gained control of nearly 74% of the company through complex stock options. At the time, Porsche was jokingly referred to as "a hedge fund with a carmaker attached". Goliath Strategy Today, the relationship remains a "messy