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Spotify’s algorithm relies on engagement ratios (saves, shares, and skips) rather than just raw numbers. If a track has 50,000 plays but zero saves or "fans also like" data, the algorithm recognizes it as unnatural and may suppress the artist's future reach.

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Some believe that higher play counts signal to Spotify’s algorithm that a track is popular, potentially landing it on curated playlists like Discover Weekly . The Technical and Financial Risks buy spotify plays

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