: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread
: Because these deals are often used to clear older stock, it is wise to check the "Best By" dates to ensure the candy will remain fresh by the time you consume the second "free" unit.
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers.
: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers
Retailers and manufacturers use BOGO candy offers for several strategic reasons:
Measure your chest (A) and hips (B) following our indications.
The reference measurement will always be the larger of the two (A or B).
Look in the chart to which size corresponds to that measurement.
| Size | Reference measurements | |
|---|---|---|
| Inches | Centimeters | |
| 2XS | 25.6 – 29.4 | 65 – 74 |
| XS | 29.5 – 32.6 | 75 – 82 |
| S | 32.7 – 36.1 | 83 – 91 |
| M | 36.2 – 39.7 | 92 – 100 |
| L | 39.8 – 42.8 | 101 – 108 |
| XL | 42.9 – 46.3 | 109 – 117 |
| 2XL | 46.4 – 49.9 | 118 – 126 |
| 3XL | 50 – 53 | 127 – 134 |
| 4XL | 53.1 – 55.9 | 135 – 142 |