: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check
While compelling, BOGO deals often relied on "free" being more attractive than the actual math. For most buyers, a direct cash discount or 0% APR financing on a single vehicle—common in November and December 2017 —offered better long-term value than owning two vehicles and paying the associated double taxes, insurance, and maintenance costs. buy one car get one free 2017
True "buy one get one free" deals on vehicles are rarely a simple giveaway of two equal assets. Historically, these promotions followed a specific pattern: : Even if the second car was free,
: Giving away small, fuel-efficient cars helped manufacturers offset the environmental impact of their high-emission SUVs in official sales figures. True "buy one get one free" deals on
By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes: