Users now have access to the Australian Financial Complaints Authority (AFCA) for independent mediation. Market Landscape and Key Players
Companies must perform "unsuitability assessments" before approving users or increasing limits.
Until recently, BNPL operated in a "regulatory gray area". However, starting , providers must comply with the National Consumer Credit Protection Act . This means: buy now pay later australia
Australia's second-largest platform, offering Zip Pay for smaller amounts and Zip Money for larger purchases up to $5,000.
Adoption is highest among Gen Y (59%) and Gen Z (57%) , while Baby Boomers remain the most skeptical at just 15%. Users now have access to the Australian Financial
The "post-regulation" era shows a more mature, if slightly more cautious, consumer base.
About 41% of Australians have used a BNPL service in the last six months. However, starting , providers must comply with the
Buy Now Pay Later (BNPL) has transformed from a niche fintech experiment into a cornerstone of Australian retail. As of early 2026, the market is projected to reach approximately , despite facing the most significant regulatory shake-up in its history. The Big Shift: Regulation is Here