: Identify currently trending topics in relevant Facebook groups or via direct messages. Add a unique, valuable spin to that topic and create an "ultra-sharable" post to attract viewers outside your current network.
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: Analyze your previous posts to see which specific types of content (photos of you, quotes, or graphics) get the most likes, which get the most shares, and which get the most comments. Layer these together—for example, in a carousel—starting with the "most liked" type of content to grab attention. Content That Drives Genuine Engagement : Identify currently trending topics in relevant Facebook