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In February 2017, the department store announced it would stop carrying Ivanka Trump's line of clothing and accessories, citing poor sales performance. President Trump criticized the move on Twitter, claiming his daughter had been treated "unfairly".

: In July 2018, Ivanka Trump announced she was shutting down her fashion brand permanently to focus on her work as a senior advisor in the White House. Ivanka Trump Is Shutting Down Her Fashion Brand buy ivanka

: Federal law prohibits executive branch employees from using their public office for the endorsement of any product, service, or enterprise. In February 2017, the department store announced it

The phrase "buy Ivanka" refers to a 2017 ethics controversy involving Kellyanne Conway , then-counselor to President Donald Trump, who used a televised interview from the White House to promote Ivanka Trump’s fashion brand. Context and Incident Ivanka Trump Is Shutting Down Her Fashion Brand

Conway’s endorsement triggered widespread criticism and investigations for violating federal ethics rules:

Despite the controversy, the public endorsement led to a significant, albeit temporary, surge in sales:

: In February 2017, the brand reported a 21% increase in sales , with the company president calling it some of the "best performing weeks" in the brand's history.