In the palm of your hand, the way we shop has undergone a radical transformation. Gone are the days when an app was just a digital catalog; today, "Buy It" apps and in-app purchase systems have created a seamless bridge between desire and delivery. The Rise of Dedicated Shopping Tools

Example: Buying extra lives or power-ups in a gaming app to extend play or boost abilities.

Customers can use the AI to purchase items from external brand sites while remaining within the Amazon interface. Understanding the Mechanics: In-App Purchases (IAP)