Despite its growth, the sector faces unique logistical and cultural hurdles:
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: For the modern urban professional, the ability to skip traffic and long checkout lines is a significant draw. The move toward "quick commerce" (delivery within 10–20 minutes) has further cemented this habit. Despite its growth, the sector faces unique logistical
: The proliferation of affordable smartphones and low-cost data plans has brought the digital marketplace to millions of households across both urban centers and Tier-2 cities. Despite its growth
