In 2007, a BBC documentary named No7 Protect & Perfect Serum as the only product proven to have anti-aging effects. This triggered an unprecedented rush; a year's worth of stock sold out in just two weeks as customers flocked to Boots.com and physical stores.
For decades, No7 was a best-kept secret of the UK high street, known for its specially trained beauty assistants. However, the brand's online presence, primarily through Boots.com , transformed it into a global powerhouse.
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By 2021, products like the No7 Advanced Retinol 1.5% Night Concentrate Complex became the fastest-selling single items on the Boots.com website. In 2007, a BBC documentary named No7 Protect
Today, what started in Nottingham has reached 29 markets worldwide. In the US, the appetite for this "British Beauty" is so high that two day creams are sold every minute. Why People Shop No7 Online Today
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