: Recognizing the cult status of certain products, Estée Lauder moved Becca’s top sellers under the Smashbox banner to ensure they didn't disappear entirely. Smashbox x Becca Under Eye Brightening Corrector | MECCA Smashbox x Becca Under Eye Brightening Corrector | MECCA. Amazon.com.au: Becca Cosmetics
: After being acquired by in 2016 for an estimated $200 million, the brand became a global powerhouse, largely fueled by the viral success of Champagne Pop
: In early 2021, the brand announced it would close due to an "accumulation of challenges" worsened by the COVID-19 pandemic. Analysts also pointed to a shift in consumer interest from heavy highlighters to "skincare-first" beauty, a trend Becca struggled to pivot toward with its "zero-pigment" foundation. buy becca cosmetics australia
The brand's most iconic formulas were integrated into the Smashbox lineup and are still available at major retailers: : The primary destination for the Smashbox x Becca collaboration. You can still find the Under Eye Brightening Corrector and the legendary Shimmering Skin Perfector Pressed Highlighter (including the famous Champagne Pop shade). Amazon Australia
: Stocks a variety of Smashbox-branded Becca products, often including the Under Eye Corrector in multiple shades. : Recognizing the cult status of certain products,
Becca’s journey is particularly interesting for Australian consumers because of its local roots:
SmashBox Becca Under Eye Brightening Corrector - Fair-Light For Women 0.15 oz Corrector. ... Only 3 left in stock. Amazon.com.au BECCA Cosmetics Closing Down By September Due To COVID Analysts also pointed to a shift in consumer
: Sites like Cosmetics Now and Fresh Beauty Co. still list "Becca" legacy stock, though many shades and specific items like foundations are frequently sold out. eBay Australia