Rio Free — Buy A Kia Sorento Get A Kia

: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio .

: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free. buy a kia sorento get a kia rio free

The "Buy a Kia Sorento, Get a Kia Rio Free" promotion was a legendary marketing tactic primarily used by independent Kia dealerships in the early 2000s. While it sounded like an impossible bargain, it was a strategic move to clear aging inventory and capitalize on high-margin vehicles. The Mechanics of the Deal : To qualify, buyers often had to forgo

: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot. The "Buy a Kia Sorento, Get a Kia

: Customers were still responsible for the sales tax, registration, and licensing fees for both vehicles, as noted by community members on Reddit . Notable Examples