: Ask for "View-Only" access to Google Analytics . Check if traffic is steady or declining. Beware of sites where all traffic comes from a single viral post or expensive ads.
: Focuses specifically on smaller content sites, making it great for first-time buyers. 2. Critical Due Diligence (The "Verification" Phase)
: The most popular marketplace for entry-level and mid-tier blogs.
: Use tools like Ahrefs or SEMrush to check for "toxic" backlinks. If the site was built on spammy links, a future Google update could kill its traffic overnight. 3. Evaluating the "Niche" and Potential