Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection.
Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day? But Wait ... There's More!: Tighten Your Abs, M...
While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including: But Wait ... There's More!: Tighten Your Abs, M...