Bronny James Signs Nil Deal With Beats By Dre Вђ” Arewanmu -

Bronny James became the to sign a name, image, and likeness (NIL) deal with Beats by Dre in October 2022. This historic partnership mirrored his father LeBron James , who was the brand’s very first ambassador back in 2008. Key details of the deal include:

: Around the same time, Bronny also signed a significant deal with Nike , further establishing his high market value, which was estimated at approximately $7.4 million at the time of the signing. Bronny James became the to sign a name,

Bronny James signs NIL deal with Beats by Dre ... - FOX Sports Bronny James signs NIL deal with Beats by Dre

: At the time of the deal, Bronny was a senior at Sierra Canyon High School , where California laws allowed student-athletes to profit from NIL deals as long as they didn't use school uniforms or logos in the ads. The ad highlighted a generational contrast in music,

: The deal was launched with a commercial featuring LeBron and Bronny playing one-on-one in their backyard. The ad highlighted a generational contrast in music, with LeBron listening to classical and Bronny to hip-hop. Product Promotion : The partnership focused on promoting the Beats Fit Pro Go to product viewer dialog for this item. Beats Studio Buds Go to product viewer dialog for this item.