Set in a semi-futuristic or alternate-reality desert, the video features a group of children and the band members interacting with a large, glowing monolith—a visual nod to science fiction classics like 2001: A Space Odyssey .
The video is inextricably linked to the personal journey of . At a time when boy bands were strictly marketed toward a heterosexual female demographic, Gately’s presence in the video—and his subsequent coming out in 1999—challenged the industry's status quo. Boyzone - No Matter What (Official Music Video)
In the years following its release, the video took on new meaning for the LGBTQ+ community, representing a "joyous release" and a rare moment of representation for young fans. Set in a semi-futuristic or alternate-reality desert, the
The "monolith" serves as a focal point for the song’s themes of unwavering faith and resilience. As the band performs, the interplay between the stark landscape and the protective, almost mystical object reinforces the lyrics’ message of standing strong "no matter what" the world says. Media Impact and Personal Narrative In the years following its release, the video