Friday (2021): Black

Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines.

In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories Black Friday (2021)

The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities. Despite overall revenue dips, specific sectors saw massive

While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors. Despite overall revenue dips

Smartphones accounted for 44% of online sales , an 11% increase YoY.

On Thanksgiving Day, the average discount in the US was 27% , a 7% decrease from the previous year. 2. Major Consumer Trends