The best time to buy a laptop depends on whether you value the lowest price or the latest technology. Generally, remains the top event for major discounts, while the back-to-school season offers consistent mid-range savings. Top Times for Major Discounts
: Ideal for student-friendly laptops and Chromebooks. Apple often includes free gift cards or accessories with Mac purchases during this window.
: Retailers slash prices to clear out inventory following the holiday rush and the annual Consumer Electronics Show (CES). Buying by Release Cycle (Newest Tech) best time to buy a laptop
If you want the latest hardware, wait for new model launches, which typically occur in two waves:
: Ranked as the #1 event for the deepest across-the-board discounts, including high-end gaming and premium models. Deals often start as early as November 1st. The best time to buy a laptop depends
: A major 48-hour event with heavy tech discounts. It often triggers "counter-programming" sales at retailers like Best Buy and Walmart, which can match or beat Amazon's prices.
: This is when Apple traditionally refreshes its MacBook Pro line. Strategy for 2026 When is the Best Time to Buy a Laptop? - Lenovo Apple often includes free gift cards or accessories
: Many laptops announced at CES in January—such as the new Samsung Galaxy Book6 Go to product viewer dialog for this item. Lenovo ThinkPad X1 Carbon Gen 14 Go to product viewer dialog for this item. —typically hit the market during these months.