It used the robot as a comedic foil to emphasize that while tech is fun, Best Buy’s "Expert Service" helps you pick the right gear for the humans in your life. 2. The Shift to the "Spokeshologram" (2024–2025)
One of the most memorable "robot" spots featured a social robot attempting to help a family navigate the holidays. Lighthearted and family-oriented.
The theme "Imagine That" encourages customers to see robots not as scary replacements, but as critical partners in their daily lives. Why Robotics Matters for Best Buy best buy robot commercial
By featuring robots and holograms, Best Buy isn't just selling gadgets; they are selling . In an era where consumers are already research-savvy, the brand uses these commercials to show they can help you "utilize" tech to support your life, rather than just buying it off a shelf. Best Buy Apple Shop TV Spot, 'Robot'
Gram was introduced as part of a massive brand refresh to signal Best Buy’s evolution into an "AI-first" retailer. It used the robot as a comedic foil
, which can actually climb stairs to clean multi-floor homes.
The Evolution of Tech Icons: Deconstructing Best Buy’s "Robot" Commercials Lighthearted and family-oriented
Gram appears in 30-second spots across TV and social media, helping customers solve common tech hurdles like finding the perfect gift or prepping a home for hosting.