: A 40,000-square-foot Virtual Store allows chat agents to provide live product demonstrations via video or text, mimicking the in-store experience for online mobile shoppers. 3. Impact on Consumer Behavior and Sales
Best Buy’s "BlueAssist" and subsequent AI integrations have redefined online chat from a support tool to a vital sales engine. By merging AI-driven speed with human empathy and live demonstrations, the company has created a scalable model for mobile retail that addresses the high-intent needs of modern consumers. Best Buy Case Study - Gen AI - Accenture best buy mobile online chat
: Human agents are equipped with real-time AI tools that provide relevant recommendations and sentiment analysis, reducing average engagement time by approximately 5%. : A 40,000-square-foot Virtual Store allows chat agents