Holiday Commercial 2017 — Best Buy

: Many of the spots used the upbeat, driving track "Anticipation" (originally by The Alan Parsons Project ) to build energy and excitement as families prepared to unwrap their final gifts.

The campaign was praised for its focus on rather than just technical specifications. By highlighting the expert advice available from Blue Shirts and Geek Squad Agents , the ads also reinforced Best Buy's brand identity as a helpful guide in a potentially stressful shopping season. Reviewer Takeaway Emotional Impact best buy holiday commercial 2017

Effective use of fast-paced editing and nostalgic music to keep the audience engaged. Best Buy's CMO Provides Sneak Peek at New Holiday Ads : Many of the spots used the upbeat,

Best Buy's 2017 holiday campaign, titled was a highly effective series of commercials that prioritized the emotional payoff of gift-giving over high-pressure sales tactics. By focusing on the "family freak-out" reactions that occur when someone unwraps a truly desired piece of tech, the campaign successfully positioned Best Buy as the destination for the season's most meaningful gifts. Key Campaign Highlights best buy holiday commercial 2017

: Commercials featured high-demand items of the year, including the Samsung QLED 4K Smart TV , Nintendo Switch , and Apple Watch Series 3 .

: The core idea was that the most special gift—the one the recipient will "totally freak out about"—should be saved for the very end of the holiday celebration.