Launched in 2009 by the agency BETC Euro RSCG , this campaign became a historic marketing success.
The official ad featured a remix of the 80s hip-hop classic "Rapper's Delight" by Dan the Automator. Baby dance in roller pub EVIAN and GANGNAMSTYLE
96 CGI-animated babies perform complex rollerskating stunts and breakdance moves in an urban setting. Launched in 2009 by the agency BETC Euro
The phenomenon of the refers to a viral internet crossover that blends two massive pop culture moments: the award-winning Evian "Roller Babies" commercial and PSY’s global hit "Gangnam Style." While the original ad featured babies rollerskating to hip-hop, unofficial fan-made mashups and "parody" videos later replaced the soundtrack with "Gangnam Style," creating a lasting viral meme. The Original Evian "Roller Babies" Campaign The phenomenon of the refers to a viral
Under the slogan "Live Young," the ad aimed to associate Evian water with youthfulness, energy, and purity.